Transit authorities rely on adept communication staff to relay vital information to those who rely on their services to get to work every day – this is the baseline upon which most RTAs have established their twitter following. The CTA (Chicago’s “L”) twitter feed is a great example of an RTA using social media primarily for rider alerts.
Transit is also undeniably cool, particularly the rail-based variety. Another common typology of social media activity around transit is hype-based, whether planned or organic. For instance, the Cincy Streetcar twitter is a great example of a hype-based twitter feed, promoting the intangible advantages of their mode of transit.
Then there’s advocacy, which comes in both positive and negative flavors. When I used to ride Cleveland’s Rapid to work every day, once a year was transit advocacy day, in which organizers canvassed trains and buses to raise awareness of the political and funding challenges that may be unbeknownst to rush hour commuters. That’s advocacy the old fashioned-way. Twitter is the new way to advocate.
When it comes to transit advocacy, CityLab’s preferred means of communicating is ye ole fashioned angry tweet. Nothing gets the anger out better than 140 characters or less, it seems. I myself have tried to refrain from Twitter drama, but they say that is for the weak of tweet!
When SF’s BART was down back on Trainmageddon Day, they stood in awe of BART’s twitter meltdown, which CNN also covered. When Cleveland RTA faced hours-long waits for the Cavs Championship Parade, CityLab once again stood in awe of the angry tweets (directed at the State of Ohio). Who will they egg on next?
Here are some choice tidbits:
You can follow Cleveland RTA @GCRTA for even more saltiness to come. Hopefully Cleveland wins another ‘ship so that person can finally celebrate!